jams-literature-positioning
Use when staking a Journal of the Academy of Marketing Science (JAMS) manuscript's contribution against the marketing literature — locating it in the right stream, defending against "incremental / new-context," and citing the substantive canon the editor and reviewers expect. Positions the contribution; it does not state it in one sentence (jams-contribution-framing) or build the theory (jams-theory-development).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-literature-positioning --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Literature Positioning (jams-literature-positioning) ## When to trigger - The contribution relative to prior marketing work is fuzzy or overstated - A reviewer is likely to say "we already knew this" or "this is X in a new setting" - You are unsure which literature stream owns the conversation you are entering - The reference list is thin on the substantive canon a JAMS area editor would expect ## Find the conversation, then locate the gap JAMS is broad, so the first positioning move is naming **which marketing-science stream** the paper joins — strategy/performance, B2B/channels, services, retailing, sales, branding, innovation, marketing–finance, sustainability, or consumer behavior — and reading the gap *inside that stream*. A contribution that floats above all streams reads as unmoored; a contribution buried in one narrow niche reads as incremental. JAMS wants the paper sitting at a **live, consequential edge of an established conversation**. Position on three axes at once: 1. **Theoretical gap** — what the existing framework cannot explain (a missing mediator, an untested boundary condition, a contradiction between two streams you reconcile). 2. **Empirical gap** — what has
- When to trigger
- Find the conversation, then locate the gap
- Defend against the two predictable challenges
- Cite the right canon
- Build the contribution table reviewers look for
- Positioning by archetype
- Read the stream's current editorial signals
- Place positioning correctly in the manuscript
- Checklist
- Anti-patterns
- Output format
What does the jams-literature-positioning skill do?
Use when staking a Journal of the Academy of Marketing Science (JAMS) manuscript's contribution against the marketing literature — locating it in the right stream, defending against "incremental / new-context," and citing the substantive canon the editor and reviewers expect. Positions the contribution; it does not state it in one sentence (jams-contribution-framing) or build the theory (jams-theory-development).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-literature-positioning --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.