jams-contribution-framing
Use when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial contribution and defending against "incremental." Frames the contribution; it does not run the analysis (jams-data-analysis) or polish the prose (jams-writing-style).
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-contribution-framing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Contribution Framing, Dual Mandate (jams-contribution-framing) ## When to trigger - Results exist but the "so what" — especially the managerial one — is thin - A reviewer or editor calls the contribution "incremental" or a "new-context replication" - The discussion lists implications generically with no decision a manager would change - You need to draft the explicit contribution sentences for the intro and discussion ## JAMS's contribution bar has two parts — both required JAMS exists to **advance the science and practice of marketing**. That dual purpose is structural, not rhetorical: a JAMS contribution statement must do two things at once, and the paper is incomplete if either is missing. 1. **Theoretical contribution.** A *new, consequential* understanding of a marketing relationship — a mechanism, a contingency/boundary condition, a reconciliation of competing frameworks, or a validated construct the field lacked. Not "we confirmed X in setting Y." 2. **Managerial contribution.** A concrete way a marketer, sales leader, channel partner, or policy maker can act differently. At JAMS this is **expected and weighted**, not a courtesy paragraph — it is the journal's historic ide
- When to trigger
- JAMS's contribution bar has two parts — both required
- Make each contribution concrete
- Defend against "incremental"
- Diagnose which type of theoretical contribution you have
- Write the four contribution sentences
- Checklist
- Anti-patterns
- Output format
What does the jams-contribution-framing skill do?
Use when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial contribution and defending against "incremental." Frames the contribution; it does not run the analysis (jams-data-analysis) or polish the prose (jams-writing-style).
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-contribution-framing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.