internal-links
When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
Profile →npx skills add kostja94/marketing-skills --skill internal-links --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO On-Page: Internal Links Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope (On-Page SEO) - **Internal links**: Contextual links; descriptive anchor text; related posts; hub pages - **Breadcrumbs**: Implement for large sites (e.g. ecommerce); see **breadcrumb-generator** ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for site structure and key pages. Identify: 1. **Site structure**: Hub pages, pillar content, supporting pages 2. **Orphan pages**: Pages with no or few internal links 3. **Priority pages**: Pages that need more link equity ## Best Practices ### Link Structure | Principle | Guideline | |-----------|-----------| | **Depth** | Important pages within 3 clicks from homepage | | **Orphan pages** | Avoid; ensure every page has at least one internal link; see **site-crawlability** for techni
- Scope (On-Page SEO)
- Initial Assessment
- Best Practices
- Link Structure
- Anchor Text
- Placement
- Common Issues
- Output Format
- Related Skills
What does the internal-links skill do?
When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill internal-links --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.