integrated-marketing
When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign." For content planning, use content-marketing.
npx skills add kostja94/marketing-skills --skill integrated-marketing --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategies: Integrated Marketing (IMC) Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Program vs. Channel vs. Campaign | Term | Definition | Examples | |------|------------|----------| | **Program** | High-level strategy; collection of channels to achieve a discrete goal | Thought leadership program, lifecycle program, loyalty program | | **Channel** | Specific medium/platform for communication | Email, LinkedIn, SEO, paid ads, events | | **Campaign** | Time-bound initiative using one or more channels | Product launch, seasonal sale, holiday giveaway | **Relationship**: Program contains campaigns; campaigns use channels. Avoid using terms interchangeably. ## PESO Model Organize communications
- Program vs. Channel vs. Campaign
- PESO Model
- Growth Metrics by Stage
- Customer Journey by Stage
- Channel Evaluation Framework
- Example Programs
- IMC Best Practices
- Output Format
- Related Skills
What does the integrated-marketing skill do?
When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign." For content planning, use content-marketing.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill integrated-marketing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.