influencer-brief
Create a structured brief for an influencer or creator partnership campaign. Use when asked to brief an influencer, plan a creator collaboration, set up a paid partnership, or define deliverables for a sponsored content campaign. Produces a complete campaign brief with objectives, deliverables, creative guidelines, approval process, and performance metrics.
npx skills add mohitagw15856/pm-claude-skills --skill influencer-brief --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Influencer Brief Skill This skill produces a professional influencer campaign brief that a creator can receive and act on immediately. It covers campaign objectives, audience alignment, content deliverables, creative guidelines, messaging dos and don'ts, approval workflow, payment terms, and performance expectations. Output is ready to send to a creator, talent manager, or agency. ## Required Inputs Ask the user for these if not provided: - **Brand / product name** — what is being promoted - **Campaign goal** — what you want the partnership to achieve (awareness / sales / sign-ups / content creation / event promotion) - **Influencer type / tier** — nano (1K–10K), micro (10K–100K), macro (100K–1M), mega/celebrity (1M+) - **Platform(s)** — Instagram, TikTok, YouTube, LinkedIn, X/Twitter, podcast - **Deliverables** — what content you need (e.g. 2 Instagram Reels, 1 Story, 1 TikTok video) - **Campaign dates** — start date, content deadlines, go-live window - **Budget range** — fee range, gifting, affiliate / commission structure - **Key messages** — what must the creator communicate? ## Output Structure --- # Influencer Partnership Brief **Campaign name:** [e.g. "Spring Launch — [Bra
- Required Inputs
- Output Structure
- 1. Campaign Overview
- 2. Creator Selection Rationale
- 3. Content Deliverables
- 4. Key Messages
- 5. Creative Guidelines
- 6. Approval & Revision Process
- 7. Commercial Terms
- 8. Tracking & Measurement
- 9. Important Dates
- 10. Useful Assets & Links
- Quality Checks
- Anti-Patterns
What does the influencer-brief skill do?
Create a structured brief for an influencer or creator partnership campaign. Use when asked to brief an influencer, plan a creator collaboration, set up a paid partnership, or define deliverables for a sponsored content campaign. Produces a complete campaign brief with objectives, deliverables, creative guidelines, approval process, and performance metrics.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill influencer-brief --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.