Agent skill · Data & Analytics

ideal-customer-profile

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

phuryngithub.com/phurynGitHub ↗
claude-codeMIT
Install
npx skills add phuryn/pm-skills --skill ideal-customer-profile --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

Facts
Files in the skill folder: 1
SKILL.md size: 6 KB
Bundled scripts: none
Path: pm-go-to-market/skills/ideal-customer-profile/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 24,843
Read our review of the source →

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

From the SKILL.md

# Ideal Customer Profile ## Overview Identify your Ideal Customer Profile (ICP) from research and survey data. This skill synthesizes customer research to define the customer most likely to find value, retain, and expand with your product. ## When to Use - Defining ICP from product-market fit survey data - Targeting high-value customer segments - Analyzing customer success and expansion patterns - Prioritizing sales and marketing efforts - Evaluating new customer opportunities for fit - Refining target market definition ## ICP Framework Components ### Demographics Who are they from a firmographic and personal perspective? - Company size (employees, revenue) - Industry or vertical - Geographic location - Job title and department - Years of experience in role - Education and background - Organizational structure and reporting ### Behaviors How do they work and make decisions? - How they discover and evaluate solutions - Buying process and decision-making timeline - Technical literacy and product adoption speed - Collaboration style (solo decision vs committee) - Change management and adoption style - Tool switching frequency - Community involvement and peer influence ### Jobs to Be D

What's inside
Steps it walks through
  1. Overview
  2. When to Use
  3. ICP Framework Components
  4. Demographics
  5. Behaviors
  6. Jobs to Be Done (JTBD)
  7. Needs and Pain Points
  8. How It Works
  9. Step 1: Gather Customer Data
  10. Step 2: Segment by Value
  11. Step 3: Profile Demographics
  12. Step 4: Identify Behaviors
  13. Step 5: Define JTBD
  14. Step 6: Document Pain Points and Needs
More from pm-skills
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About this skill
What does the ideal-customer-profile skill do?

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

How do I install it?

Run `npx skills add phuryn/pm-skills --skill ideal-customer-profile --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

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