icp-website-audit
End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.
npx skills add gooseworks-ai/goose-skills --skill icp-website-audit --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# ICP Website Audit The complete "how do buyers experience our site vs the competition?" workflow. Chains persona building, website evaluation, and competitive comparison into a single end-to-end audit. ## Quick Start ``` Run an ICP website audit for [company]. Site: [url]. Compare against [competitor 1] and [competitor 2]. ``` With existing personas: ``` Run an ICP website audit for [client]. Personas already exist. Compare against [competitor urls]. ``` ## Inputs | Input | Required | Source | |-------|----------|--------| | **Company name** | Yes | User provides | | **Company URL** | Yes | User provides | | **Competitor URLs** | Yes (1-3) | User provides, or discovered in Phase 1 | | **Client context file** | Optional | `clients/<client>/context.md` | | **Existing personas** | Optional | `clients/<client>/personas/personas.json` | ## Step-by-Step Process ### Phase 1: Persona Setup **Check if personas already exist:** ``` clients/<client>/personas/personas.json ``` **If personas exist:** Load them, confirm they look current, and list them for the user. Skip to Phase 2. **If no personas exist:** Run `buyer-persona-generator`: 1. Research the company — what they sell, who they serve
- Quick Start
- Inputs
- Step-by-Step Process
- Phase 1: Persona Setup
- Phase 2: Website Scorecard Review
- Phase 3: Competitive Head-to-Head
- Phase 4: Consolidated Report
- Output
- Consolidated Report Template
- Parallelization
- Tips
- Dependencies
- Cost
What does the icp-website-audit skill do?
End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill icp-website-audit --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.