headline-options
Generate and pressure-test headline options across proven formulas. Use when asked for headlines, a title, a subject line, a hook, or to improve a weak headline for a page, post, email, or ad. Produces 10–15 headline options grouped by formula (benefit, how-to, number, question, curiosity, social proof), each scored for clarity and specificity, with the top 3 recommended and why.
npx skills add mohitagw15856/pm-claude-skills --skill headline-options --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Headline Options Skill The headline does 80% of the work — most people read it and decide. This skill generates a *range* of headlines across proven formulas (so you're not betting on one), scores them for clarity and specificity (the two things that actually drive clicks), and recommends the strongest — for a landing page, blog post, email subject, ad, or video title. ## Required Inputs Ask for these only if they aren't already provided: - **What it's for** — landing-page H1, blog title, email subject, ad headline, YouTube title? (changes length + style). - **The subject** — the product/post/offer and its single biggest benefit or hook. - **Audience** — who reads it, and the words they'd use. - **Any constraint** — character limit (subject lines, ad fields), tone, banned claims. ## Output Format ### Headlines: [subject] — for [where it's used] **Options by formula** (10–15 total), grouped: - **Benefit** — the outcome, stated plainly ("Ship your roadmap in an afternoon") - **How-to** — ("How to cut churn without discounting") - **Number / list** — ("7 ways teams lose activation") - **Question** — ("Still building decks by hand?") - **Curiosity / pattern-interrupt** — (a gap that
- Required Inputs
- Output Format
- Headlines: [subject] — for [where it's used]
- Quality Checks
- Anti-Patterns
- Based On
What does the headline-options skill do?
Generate and pressure-test headline options across proven formulas. Use when asked for headlines, a title, a subject line, a hook, or to improve a weak headline for a page, post, email, or ad. Produces 10–15 headline options grouped by formula (benefit, how-to, number, question, curiosity, social proof), each scored for clarity and specificity, with the top 3 recommended and why.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill headline-options --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.