gtm-strategy
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
npx skills add phuryn/pm-skills --skill gtm-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# GTM Strategy ## Overview Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning. ## When to Use - Planning a product launch - Creating a GTM plan from scratch - Defining a launch strategy for a new market - Developing product-to-market fit strategy - Preparing a product go-live roadmap ## How It Works ### Step 1: Gather Research Data The system will help you load and analyze early research about your product and target market. Provide: - Product description and key features - Target market segment details - Market research or validation data - Competitive landscape information - Any available customer interviews or survey data ### Step 2: Define Marketing Channels Evaluate which channels best reach your target audience: - Digital marketing channels (paid search, social media, display) - Content and inbound channels (blog, SEO, thought leadership) - Sales and outbound channels (direct outreach, partnerships) - Community and grassroots channels - Product-led and viral channels ### Step 3: Develop Messaging Create audience-specific messaging that resonates: - Core
- Overview
- When to Use
- How It Works
- Step 1: Gather Research Data
- Step 2: Define Marketing Channels
- Step 3: Develop Messaging
- Step 4: Define Success Metrics
- Step 5: Create Launch Plan
- Input Format
- Output
- Framework
- Tips
- Further Reading
What does the gtm-strategy skill do?
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill gtm-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.