gtm-motions
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
npx skills add phuryn/pm-skills --skill gtm-motions --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# GTM Motions ## Overview Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy. ## When to Use - Selecting marketing channels for your product - Choosing between inbound vs outbound strategy - Building your GTM toolkit and tech stack - Evaluating PLG vs traditional sales motion - Planning cross-channel marketing campaigns ## The 7 GTM Motions ### 1. Inbound Marketing Attract customers through valuable content and thought leadership. - **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable - **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences - **Best For**: B2B SaaS, technical products, long sales cycles - **Strength**: Builds brand authority and attracts high-intent prospects - **Challenge**: Requires consistent content creation; slower to show results ### 2. Outbound Sales Proactively reach target prospects through direct engagement. - **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter - **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos - **Bes
- Overview
- When to Use
- The 7 GTM Motions
- 1. Inbound Marketing
- 2. Outbound Sales
- 3. Paid Digital Advertising
- 4. Community Marketing
- 5. Partner Marketing
- 6. Account-Based Marketing (ABM)
- 7. Product-Led Growth (PLG)
- How It Works
- Step 1: Understand Your Product
- Step 2: Evaluate Market Conditions
- Step 3: Score Each Motion
What does the gtm-motions skill do?
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill gtm-motions --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.