gtm-0-to-1-launch
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
Profile →npx skills add github/awesome-copilot --skill gtm-0-to-1-launch --agent copilot
Same command for any agent — swap --agent for claude-code, codex, cursor.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# 0-to-1 Launch Launch new products from idea to first customers. The goal isn't headlines — it's finding 10 customers who can't live without you. ## When to Use **Triggers:** - "How do we launch this product?" - "First customer acquisition strategy" - "We launched but nobody's using it" - "Product Hunt vs direct outreach?" - "We have awareness but no conversion" - "How do I know if this is working?" **Context:** - New product launches - Feature launches that feel like new products - Finding first 10-50 customers - Validating product-market fit - Diagnosing why early traction stalls --- ## Core Frameworks ### 1. Press ≠ Growth (The Launch That Got 12 Signups) **The Pattern:** Coordinated a feature launch with full press tour. TechCrunch, VentureBeat, product blogs. Big announcement day. **Result:** - 50K impressions - 12 signups - 2 conversions **Why It Failed:** Optimized for media buzz, not user value. The feature wasn't ready for self-serve. It needed education, context, hand-holding. Press gives you eyeballs. But eyeballs without activation = vanity. **What Works Better:** Email 50 target customers directly. "We built [feature] because teams like yours struggle with [problem].
- When to Use
- Core Frameworks
- 1. Press ≠ Growth (The Launch That Got 12 Signups)
- 2. The Three-Layer Diagnosis (Why Launches Stall)
- 3. The First 10 Customers Framework
- 4. The 2-Week Experiment Cycle
- 5. Partner-Led Market Entry (When You Don't Have Distribution)
- 6. PMF Validation Checklist
- Decision Trees
- Why Is Our Launch Stalling?
- Press Launch or Direct Outreach?
- Common Mistakes
- Quick Reference
- Related Skills
What does the gtm-0-to-1-launch skill do?
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
How do I install it?
Run `npx skills add github/awesome-copilot --skill gtm-0-to-1-launch --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From github/awesome-copilot, a repository with 37,432 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.