Agent skill · Content & Marketing

google-ads

Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking. Use when the user mentions Google Ads or wants to read or manage advertising campaigns, budgets, or reporting — even if they don't name Google Ads explicitly.

zapiergithub.com/zapierGitHub ↗
claude-codecodexcopilotcursorships scriptsNOASSERTION
Install
npx skills add zapier/connectors --skill google-ads --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

Facts
Files in the skill folder: 51
SKILL.md size: 14 KB
Bundled scripts: yes
Requires: Run `npm install --omit=dev` in this directory, then `node cli.js`. The TypeScript source needs Node.js 22.18+; on…
Path: apps/google-ads/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 113
Language: TypeScript

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

From the SKILL.md

# Google Ads _Independent, unofficial connector for Google Ads. Not affiliated with, endorsed by, or sponsored by Google Ads. "Google Ads" is a trademark of its owner, used only to identify the service this connector works with._ Tools for working with a Google Ads account against the [Google Ads API](https://developers.google.com/google-ads/api/rest/overview) (`https://googleads.googleapis.com/v23/`). Reads are expressed in **GAQL** (Google Ads Query Language) against the search endpoint; writes go through the per-resource mutate endpoints. 13 tools across account navigation, reads and reporting, and campaign / budget / conversion-tracking management. Google Ads organizes accounts as a hierarchy: a **manager (MCC)** account can operate **client** accounts beneath it. Most tools take the operating account's `customerId`, plus an optional `loginCustomerId` (the manager account) when the operating account is reached through a manager. ## When to use this - **Resolve which account to act on** — list the accounts the connection can access, then (when access is through a manager) the client accounts beneath it. - **Read campaigns, ad groups, and ads** — list them with status and budget,

What's inside
Steps it walks through
  1. When to use this
  2. Setup
  3. Scripts
  4. Disambiguation & refusals
  5. Auth
  6. Output format
  7. References
Ships with 24 files
  • .claude-plugin/plugin.json
  • .mcp.json
  • CHANGELOG.md
  • LICENSE
  • NOTICE
  • README.md
  • cli.js
  • cli.ts
  • connections.ts
  • evals/evals.json
  • evals/results.md
  • index.ts
  • lib/googleAdsFetch.ts
  • package.json
  • references/google-ads-api-gotchas.md
  • references/use-as-cli.md
  • references/use-as-mcp.md
  • references/use-as-recipe.md
  • references/use-as-sdk.md
  • references/use-with-zapier.md
  • references/use-without-zapier.md
  • scripts/createCampaignBudget.ts
  • scripts/createConversionAction.ts
  • scripts/getReport.ts
first 24 of 51
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About this skill
What does the google-ads skill do?

Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking. Use when the user mentions Google Ads or wants to read or manage advertising campaigns, budgets, or reporting — even if they don't name Google Ads explicitly.

How do I install it?

Run `npx skills add zapier/connectors --skill google-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From zapier/connectors, a repository with 113 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

Keep going