go-to-market-planner
Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a tiered GTM plan with messaging, cross-functional activity tracker, success metrics, and launch day checklist. For positioning and messaging content itself use go-to-market instead.
npx skills add mohitagw15856/pm-claude-skills --skill go-to-market-planner --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Go-to-Market Planner Skill Produce a complete, cross-functional GTM plan that aligns product, marketing, sales, and support around a single launch — with clear owners, timelines, and success metrics. ## Launch Tier Framework Before planning, classify the launch: | Tier | Scope | Typical Effort | Examples | |---|---|---|---| | **Tier 1 — Major Launch** | New product / significant platform change | 8–12 weeks | New pricing model, platform rebrand, new product line | | **Tier 2 — Feature Launch** | Significant new capability | 4–6 weeks | Major feature, API release, new integration | | **Tier 3 — Incremental Release** | Improvement, bug fix, minor feature | 1–2 weeks | UI tweak, performance improvement, small enhancement | Always confirm tier with the user before proceeding. --- ## GTM Plan Output Format ### GTM Plan — [Product/Feature Name] — [Launch Date] **Launch Tier:** [1 / 2 / 3] **Launch Owner (PM):** [Name] **Target Launch Date:** [Date] **Soft Launch Date (Beta/Limited):** [Date, if applicable] --- ### 1. What We're Launching **One-line description:** [What it is, for whom, and why now] **Key customer problem solved:** [Specific pain point] **Key differentiator:** [Why ours
- Launch Tier Framework
- GTM Plan Output Format
- GTM Plan — [Product/Feature Name] — [Launch Date]
- 1. What We're Launching
- 2. Target Audience
- 3. Messaging
- 4. Launch Activities by Function
- 5. Success Metrics
- 6. Risks & Contingencies
- 7. Launch Day Checklist
- Required Inputs
- Guidelines
- Quality Checks
- Anti-Patterns
What does the go-to-market-planner skill do?
Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a tiered GTM plan with messaging, cross-functional activity tracker, success metrics, and launch day checklist. For positioning and messaging content itself use go-to-market instead.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill go-to-market-planner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.