funnel-map
Map complete funnel from ad to conversion, documenting each step, identifying metrics at each stage, calculating stage-to-stage conversion rates, and highlighting biggest drop-off points. Use for funnel optimization, diagnosing conversion issues, or documenting funnel architecture.
npx skills add majiayu000/claude-skill-registry --skill funnel-map-walkerhi11-mediabuy-plugins --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Funnel Map Document and analyze complete conversion funnels. ## Process ### Step 1: Document Each Funnel Step **Standard Funnel Elements:** 1. Ad (Creative) 2. Landing Page / Pre-sell 3. Quiz (if applicable) 4. Sales Page / VSL 5. Checkout / Lead Form 6. Upsells (if applicable) 7. Thank You / Confirmation **For Each Step Document:** - URL/asset name - Purpose in funnel - Key message - Primary CTA - Technical requirements ### Step 2: Identify Metrics at Each Stage **Ad Level:** - Impressions - Clicks - CTR - CPC - CPM **Landing/Quiz Level:** - Page views - Time on page - Scroll depth - Quiz completion rate - Exit rate **Conversion Level:** - Add to cart / Initiate checkout - Form submissions - Purchase/conversion - Upsell acceptance rate ### Step 3: Calculate Stage-to-Stage Rates **Conversion Rate Formula:** Stage N Conversion = (Stage N Actions / Stage N-1 Actions) × 100 **Example Flow:** ``` 1000 Ad Clicks → 800 Land on Page (80% click-to-land) → 400 Start Quiz (50% page-to-quiz) → 280 Complete Quiz (70% quiz completion) → 140 View Offer (50% quiz-to-offer) → 28 Purchase (20% offer-to-purchase) Overall: 28/1000 = 2.8% click-to-purchase ``` ### Step 4: Highlight Drop-off Points *
- Process
- Step 1: Document Each Funnel Step
- Step 2: Identify Metrics at Each Stage
- Step 3: Calculate Stage-to-Stage Rates
- Step 4: Highlight Drop-off Points
- Step 5: Output Funnel Visualization
- Funnel Optimization Principles
What does the funnel-map skill do?
Map complete funnel from ad to conversion, documenting each step, identifying metrics at each stage, calculating stage-to-stage conversion rates, and highlighting biggest drop-off points. Use for funnel optimization, diagnosing conversion issues, or documenting funnel architecture.
How do I install it?
Run `npx skills add majiayu000/claude-skill-registry --skill funnel-map-walkerhi11-mediabuy-plugins --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From majiayu000/claude-skill-registry, a repository with 534 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.