foundation-persona
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.
npx skills add product-on-purpose/pm-skills --skill foundation-persona --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Persona Builder This skill produces decision-usable personas from one canonical template pack. ## Supported Modes - `product` - `marketing` - `buyer` as input alias for `marketing` (output remains labeled `Marketing`) Generated `agent` mode is out of scope for `v2.5.0`. If the user asks for `agent`, ask them to choose `product` or `marketing`. ## When to Use - Before drafting PM or GTM artifacts that need a clear persona viewpoint - When teams disagree on priorities and need behavior-grounded tradeoff framing - When assumptions and confidence levels must be explicit for decision review - When tailoring downstream work (PRD, stories, launch, messaging, enablement) to a specific user or buyer profile ## When NOT to Use - You need the job context rather than the person -> use `define-jtbd-canvas`; the canvas captures what customers hire products to do, the persona captures who they are - You are mapping internal stakeholders, not customers -> use `discover-stakeholder-summary` - You have raw interviews to synthesize first -> use `discover-interview-synthesis`; a persona built on unsynthesized notes inh
- Supported Modes
- When to Use
- When NOT to Use
- Instructions
- Output Contract (v2.5.0)
- Quality Checklist
- Examples
What does the foundation-persona skill do?
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.
How do I install it?
Run `npx skills add product-on-purpose/pm-skills --skill foundation-persona --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From product-on-purpose/pm-skills, a repository with 518 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.