Agent skill · Content & Marketing

featured-snippet

When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Also use when the user mentions "featured snippet," "position zero," "snippet optimization," "answer box," "definition box," "list snippet," "table snippet," "paragraph snippet," "PAA optimization," or "win position zero." For schema, use schema-markup. For step-by-step HowTo sections (lists, copy), use howto-section-generator.

kostja94github.com/kostja94GitHub ↗
cursorMIT
Install
npx skills add kostja94/marketing-skills --skill featured-snippet --agent cursor

Same command for any agent — swap --agent for claude-code, codex, copilot.

Facts
Files in the skill folder: 1
SKILL.md size: 9 KB
Bundled scripts: none
Version: 1.0.1
Path: skills/seo/on-page/featured-snippet/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 848

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

From the SKILL.md

# SEO On-Page: Featured Snippet Guides optimization for Featured Snippets (Position Zero)—direct answers displayed above organic results. Featured snippets appear on ~19% of queries; by 2025, AI Overviews replaced many, but snippet optimization still supports AI citation and PAA. See **serp-features** for full SERP context. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Featured Snippet formats**: Paragraph, list, table - **Content structure**: Answer-first, H2/H3, semantic HTML - **Query targeting**: How, what, why; positions 2–5 opportunity - **AI Overviews**: Layered content for both snippets and AI citation ## Current Landscape (2025–2026) - Featured snippets appear on ~19% of search queries - AI Overviews replaced 83%+ of featured snippets in many regions; appear in ~47% of US searches - When AI Overviews show, 83% of searches may end without clicks (**zero-click**)—goal shifts to **citation** as well as CTR. Featured Snippets also cause zero-click when the answer suffices. See **

What's inside
Steps it walks through
  1. Scope
  2. Current Landscape (2025–2026)
  3. Featured Snippet vs AI Overview
  4. Snippet Formats & Share
  5. Content Structure
  6. Answer-First Approach
  7. HTML Structure
  8. Visual Elements
  9. Query Targeting
  10. How the Algorithm Works (Bing/Google)
  11. GEO / AI Overviews
  12. Finding Opportunities
  13. Monitoring
  14. Output Format
More from marketing-skills
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About this skill
What does the featured-snippet skill do?

When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Also use when the user mentions "featured snippet," "position zero," "snippet optimization," "answer box," "definition box," "list snippet," "table snippet," "paragraph snippet," "PAA optimization," or "win position zero." For schema, use schema-markup. For step-by-step HowTo sections (lists, copy), use howto-section-generator.

How do I install it?

Run `npx skills add kostja94/marketing-skills --skill featured-snippet --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

Keep going