feature-launch-playbook
Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.
npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Feature Launch Playbook Turn a feature spec or product update into a complete launch kit — every asset you need to announce, from changelog to cold email insert. One input, all outputs. **Built for:** PMMs or founders who ship features faster than they can write about them. The goal is to go from "feature merged" to "launch assets ready" in one session. ## When to Use - "We just shipped [feature] — help me launch it" - "Write launch copy for [feature/update]" - "I need a changelog entry, email, and LinkedIn post for [feature]" - "Generate the full launch kit for [product update]" - "Turn this feature spec into marketing assets" ## Phase 0: Intake ### Feature Context 1. **Feature name** — What are you launching? 2. **One-paragraph description** — What does it do? (Can be a Notion doc, PRD excerpt, or plain text) 3. **Who benefits most?** — Which ICP segment cares about this? (e.g., "growth teams running outbound") 4. **Problem it solves** — What was painful before this existed? 5. **Key capability** — The single most impressive thing it does (for the headline) ### Launch Context 6. **Launch tier** — How big is this? - **Tier 1 (Major):** New product line, major feature, pricing ch
- When to Use
- Phase 0: Intake
- Feature Context
- Launch Context
- Tone & Voice
- Phase 1: Core Messaging (Foundation)
- Feature Positioning Block
- Phase 2: Generate Launch Assets
- Asset 1: Changelog Entry
- Asset 2: Email Announcement
- Asset 3: LinkedIn Post (Founder Voice)
- Asset 4: Twitter/X Thread
- Asset 5: In-App Banner / Notification
- Asset 6: Internal Sales Enablement One-Pager (Tier 1 only)
What does the feature-launch-playbook skill do?
Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.