entity-seo
When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
npx skills add kostja94/marketing-skills --skill entity-seo --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO: Entity SEO Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: [Semrush](https://www.semrush.com/blog/entity-based-seo-strategy/), [Search Engine Land](https://searchengineland.com/guide/entity-first-content-optimization). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Entity definition**: Singular, unique, well-defined things (person, place, organization, product, event) - **Entity vs keyword**: Entities = underlying concepts; keywords = text strings - **Knowledge Graph**: Google's entity database; powers disambiguation and related concepts - **Implementation**: Schema (Organization, Person); entity signals in content; consistenc
- Scope
- What Is an Entity?
- Why Entity SEO Matters
- Entity Signals (Content Best Practices)
- Schema for Entity SEO
- Organization
- Person
- Knowledge Panel & Knowledge Card
- Entity & Multi-Domain / Brand
- GEO & AI Citation
- Output Format
- Related Skills
What does the entity-seo skill do?
When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill entity-seo --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.