email-sequences
Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns. Triggers on email sequence, drip campaign, onboarding email, lifecycle email, welcome email, transactional email, newsletter, email broadcast, launch email, announcement email, nurture sequence, abandoned cart, re-engagement, win-back. Also triggers when planning emai
Profile →npx skills add rampstackco/claude-skills --skill email-sequences --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Email Sequences Plan and write email campaigns. Sequences (multi-message flows triggered by events) and broadcasts (one-off sends). Stack-agnostic. Works with any email service provider. --- ## When to use - Writing welcome and onboarding email sequences - Planning lifecycle campaigns (activation, retention, win-back) - Writing transactional emails (receipts, password resets, notifications) - Newsletter design and writing - Abandoned-cart or re-engagement flows - Writing a one-off broadcast, launch announcement, or news email - Drafting email subject lines and preview text for any send ## When NOT to use - Landing pages and conversion pages (use `landing-page-copy`) - Long-form articles (use `content-and-copy`) - Brand voice work (use `brand-voice`) - Analytics setup for email (use `analytics-strategy`) --- ## Required inputs - The audience (segment or list) - The trigger or context (signup, purchase, abandonment, time-based, manual) - The goal of the email or sequence - Brand voice - Any technical constraints (provider, deliverability requirements) If the audience is undefined, define it before writing. Generic emails to "everyone" perform worse than targeted ones. --- ## The fr
- When to use
- When NOT to use
- Required inputs
- The framework: 6 sequence types
- 1. Welcome / onboarding
- 2. Lifecycle / activation
- 3. Retention / engagement
- 4. Re-engagement / win-back
- 5. Transactional
- 6. Broadcast
- The 5 components of every email
- 1. Subject line
- 2. Preview text (preheader)
- 3. Opening
What does the email-sequences skill do?
Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns. Triggers on email sequence, drip campaign, onboarding email, lifecycle email, welcome email, transactional email, newsletter, email broadcast, launch email, announcement email, nurture sequence, abandoned cart, re-engagement, win-back. Also triggers when planning emai
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill email-sequences --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.