email-marketing
When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.
npx skills add kostja94/marketing-skills --skill email-marketing --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Channels: Email Marketing Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for audience and content strategy. See **content-marketing** for content types and formats across channels. Identify: 1. **Goal**: Retention, conversion, brand reach, or SEO synergy 2. **Content mix**: Onboarding, campaign, announcement, features, newsletter 3. **List size**: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance ## EDM vs Newsletter | Type | Purpose | Use | |------|---------|-----| | **EDM** | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends | | **Newsletter** | Ongoing value; re
- Initial Assessment
- EDM vs Newsletter
- Five Content Types
- User Best Practices
- Content Best Practices
- Deliverability & Domain Config
- SPF, DKIM, DMARC
- Delivery Strategy: Articles + SEO Synergy
- Planning Framework
- Frequency
- Output Format
- Related Skills
What does the email-marketing skill do?
When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill email-marketing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.