ecommerce-ppc-strategy-planner
Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build — design a multi-platform ad strategy from scratch, (B) Optimize — audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic. No API key required.
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
The skill designs a cross-platform PPC strategy for ecommerce businesses, determining platform recommendations, budget allocation, and campaign briefs with ad copy and creative direction for Google Ads, Meta Ads, and TikTok Ads. It supports two modes: Build (design a multi-platform ad strategy from scratch) and Optimize (audit existing cross-platform campaigns and reallocate budget). It works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic, with no API key required.
How it works
It collects inputs on product type, price, cost/margin, monthly ad budget, and buyer behavior, then computes a ROAS framework (break-even ROAS, target ROAS, max CPA) and suggests a platform mix. For each recommended platform, it generates briefs including campaign types, audience targeting, ad set structure, placements, and daily budgets. It also generates ad copy variations (headlines, descriptions, CTAs) and a comprehensive creative brief with visual style, hooks, key messages, and a creative asset prompt set. Finally, it provides platform-specific ad copy specs (Google Ads, Meta Ads, TikTok) and a creative asset prompt guide with image and video prompts, hooks, shot lists, and designer briefs.
When to use it
Use Mode A (Build) to start advertising when you have product info, budget, and margins and need a platform recommendation, budget split, and campaign briefs. Use Mode B (Optimize) when you have per-platform ROAS/CPA data and want a cross-platform audit with budget reallocation and optimization actions.
What it can touch
It outputs platform briefs, ad copy, and creative direction for Google Ads, Meta Ads, and TikTok Ads, along with visual and prompt guidelines for image and video assets. It references internal ROAS benchmarks and budget allocation frameworks but does not connect to live accounts or APIs.
Caveats
The framework relies on user-supplied inputs (price, cost, margins, budget, buyer behavior). It provides estimates and recommended targets where exact data is missing and notes where better data would refine calculations. It does not guarantee campaign performance or actual asset creation.
# E-Commerce PPC Strategy Planner 📊 Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included. ## Installation ```bash npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g ``` ## Two Modes | Mode | When to Use | Input | Output | |------|-------------|-------|--------| | **A — Build** | Starting ads for the first time | Product info + budget + margins | Platform recommendation + budget split + campaign briefs + ad copy | | **B — Optimize** | Running ads but want better results | Per-platform ROAS/CPA data | Cross-platform audit + budget reallocation + optimization actions | ## Capabilities - **ROAS financial framework**: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions - **Platform recommendation**: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok) - **Cross-platform budget allocation**: Split budget across channels based on expected
- Installation
- Two Modes
- Capabilities
- Usage Examples
- Mode A — Build New Strategy
- Mode B — Optimize Existing
- How This Skill Collects Information
- Key Concepts
- ROAS (Return on Ad Spend)
- Break-even ROAS
- Target ROAS
- Platform ROAS Benchmarks (2025-2026)
- Max CPA (Cost per Acquisition)
- Mode A Workflow — Build Strategy
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g
What does the ecommerce-ppc-strategy-planner skill do?
Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build — design a multi-platform ad strategy from scratch, (B) Optimize — audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic. No API key required.
How do I install it?
Run `npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From nexscope-ai/eCommerce-Skills, a repository with 580 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.