download-page-generator
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA." For app install ads, use app-ads.
npx skills add kostja94/marketing-skills --skill download --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Pages: Download Page Guides download page structure and optimization for desktop and mobile app downloads. Purpose: convert visitors into installers by clearly presenting value, platform options, and trust signals. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and value proposition. Identify: 1. **App type**: Desktop (Windows, macOS, Linux) or mobile (iOS, Android, both) 2. **Traffic source**: Organic, paid, email, referral 3. **Distribution**: App Store / Play Store only, direct download, or both ## Page Purpose | Purpose | Goal | |---------|------| | **Download** | Guide users to install desktop or mobile app | | **Trust** | Build confidence before download (security, privacy, reviews) | | **Conversion** | Maximize download rate, store visits, install conversion | ## Download Page Structure | Step | Purpose | Elements | |------|------
- Initial Assessment
- Page Purpose
- Download Page Structure
- Platform-Specific Layout
- Desktop App
- Mobile App
- Optimization Best Practices
- Performance
- Conversion
- Trust & Social Proof
- Content
- Alignment with Traffic
- Output Format
- Related Skills
What does the download-page-generator skill do?
When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA." For app install ads, use app-ads.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill download --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.