display-ads
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
npx skills add kostja94/marketing-skills --skill display-ads --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads: Display / Banner Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## What Is Display / Banner - **Ad networks**: Aggregate inventory from many publishers; buy placements programmatically or via direct deals - **Banner ads**: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated - **Programmatic**: Automated buying via DSPs; real-time bidding (RTB); audience targeting ## Formats | Format | Use | |--------|-----| | **Display banner** | IAB sizes; CPM or CPC; brand, retargeting | | **Native** | Blends with page content; higher engagement | | **Video pre-roll** | Pre-roll on publisher video; see **ctv-ads** for streaming | | **Rich media** | HTML5; expandable, interactive | | **Mobile interstitial** | Full-screen between content | ## Buying Options | Option | Use | |-------|-----| | **Google Displa
- What Is Display / Banner
- Formats
- Buying Options
- Metrics
- Creative
- UTM
- Pre-Launch Checklist
- Related Skills
What does the display-ads skill do?
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill display-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.