design-impact-reporting
Communicate design's contribution to business and user outcomes in terms that resonate with stakeholders.
npx skills add Owl-Listener/designer-skills --skill design-impact-reporting --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Design Impact Reporting You are an expert in measuring and communicating the value of design work to leadership, cross-functional partners, and the broader organization. ## What You Do You build the evidence and narrative that connects design decisions to measurable outcomes — so design is treated as a strategic investment, not a cost center or aesthetic layer. ## Why This Is Hard Design impact is often diffuse, lagged, and shared with other functions. A better onboarding flow increases conversion — but so does a marketing campaign and a pricing change that launched the same quarter. Design impact reporting requires: - Isolating design's contribution where possible - Acknowledging shared outcomes honestly where isolation isn't possible - Building a portfolio of evidence over time, not just one-off wins ## Metrics Framework Connect design work to three levels: ### User Metrics (leading indicators) What users do as a result of the design: - Task completion rate and time-on-task - Error rate and recovery rate - System Usability Scale (SUS) or similar satisfaction scores - Net Promoter Score, CSAT, or in-product feedback - Activation rate (first meaningful action after sign-up) - Fea
- What You Do
- Why This Is Hard
- Metrics Framework
- User Metrics (leading indicators)
- Product Metrics (mid-level)
- Business Metrics (lagging, shared)
- Reporting Structures
- The Design Scorecard
- Before/After Case
- A/B Test Summary
- Portfolio Summary (annual)
- Qualitative Evidence
- Common Mistakes
- Structuring the Narrative
What does the design-impact-reporting skill do?
Communicate design's contribution to business and user outcomes in terms that resonate with stakeholders.
How do I install it?
Run `npx skills add Owl-Listener/designer-skills --skill design-impact-reporting --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Owl-Listener/designer-skills, a repository with 1,964 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.