meta-description
When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page description," "SEO description," "search snippet," "SERP description," "description tag," "snippet for search," "meta description length," "rewrite meta description," or "description not showing." For title tag, use title-tag. For hreflang, robots, viewport, use page-metadata.
npx skills add kostja94/marketing-skills --skill description --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO On-Page: Meta Description Guides optimization of the meta description tag for search engines and SERP display. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope (On-Page SEO) - **Meta description**: CTA; unique value; target keyword; unique per page ## Length by Language Google truncates by **pixel width** (~920px desktop, ~680px mobile), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels. | Script / Language | Meta description (chars) | Notes | |-------------------|--------------------------|-------| | **Latin** (English, Spanish, French, etc.) | 150–160 | Desktop ~158; mobile ~120 | | **CJK** (Chinese, Japanese, Korean) | 75–100 | Full-width chars; 70–80 conservative; 90–100 on some locales/fonts; use pixel checker when available | | **Cyrillic** (Russian, etc.) | 140–155 | Slightly wider than Latin | | **Arabic, Hebrew** | 70–90 | RTL; variable width | **Pixel tools**: Use a pixel-accurate meta tag checker for CJK—fo
- Scope (On-Page SEO)
- Length by Language
- Initial Assessment
- Best Practices
- Output Format
- GSC-Driven Optimization
- Related Skills
What does the meta-description skill do?
When the user wants to optimize the meta description or meta tag description. Also use when the user mentions "meta description," "meta desc," "page description," "SEO description," "search snippet," "SERP description," "description tag," "snippet for search," "meta description length," "rewrite meta description," or "description not showing." For title tag, use title-tag. For hreflang, robots, viewport, use page-metadata.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill description --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.