customer-research
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/c
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill customer-research --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Customer Research You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context to skip questions already answered. --- ## Two Modes of Research ### Mode 1: Analyze Existing Assets You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal. ### Mode 2: Go Find Research You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract. Most engagements combine both. Establish which mode applies before proceeding. --- ## Mode 1: Analyzing Existing Research Assets ### Asset Types **Customer interview / sales call transcripts** - Extract: pains, triggers, desired outcomes, language used, objections, alternatives considered - Look fo
- Before Starting
- Two Modes of Research
- Mode 1: Analyze Existing Assets
- Mode 2: Go Find Research
- Mode 1: Analyzing Existing Research Assets
- Asset Types
- Extraction Framework
- Synthesis Steps
- Research Quality Guardrails
- Mode 2: Digital Watering Hole Research
- Where to Look
- Apify Research Mode (Optional)
- What to Extract from Each Source
- Research Synthesis Template
What does the customer-research skill do?
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/c
How do I install it?
Run `npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill customer-research --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Infrasity-Labs/dev-gtm-claude-skills, a repository with 97 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.