customer-journey-map
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
npx skills add phuryn/pm-skills --skill customer-journey-map --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
## Customer Journey Map Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. ### Context You are creating a customer journey map for **$ARGUMENTS**. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. ### Instructions 1. **Define the persona**: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. 2. **Map the journey stages** (adapt to the product): | Stage | Description | |---|---| | **Awareness** | How do they first learn about the product? | | **Consideration** | What do they evaluate? What alternatives do they compare? | | **Acquisition** | How do they sign up or purchase? | | **Onboarding** | First experience with the product — time to value | | **Engagement** | Regular usage — building habits | | **Retention** | What keeps them coming back? What might cause churn? | | **Advocacy** | When and why do they recommend the product to others? | 3. **For each stage, document**: - **Touchpoints**: Where the user
- Customer Journey Map
- Context
- Instructions
- Further Reading
What does the customer-journey-map skill do?
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill customer-journey-map --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.