customer-journey-map
Build a customer journey map for a product, service, or experience. Use when asked to map a customer journey, create a user journey, document touchpoints and pain points, or design an experience map. Produces a complete journey map with stages, touchpoints, emotions, pain points, and prioritised opportunities.
npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Customer Journey Map Skill This skill produces a complete customer journey map covering every stage from awareness through advocacy. Each stage includes touchpoints, customer actions, emotions, pain points, and specific improvement opportunities. Output is ready for use in product discovery, UX design, or cross-functional alignment workshops. ## Required Inputs Ask the user for these if not provided: - **Product or service** being mapped - **Customer persona** — which customer segment is this map for? (be specific — one persona per map) - **Journey scope** — full end-to-end (awareness → advocacy), or a specific phase (e.g. onboarding only)? - **Current state or future state?** — mapping how it works today, or designing how it should work? - **Data sources** — any research, user interviews, support tickets, NPS comments, analytics available? - **Goal of the map** — what decision will this inform? (redesign, prioritisation, stakeholder alignment, new feature) ## Output Structure --- # Customer Journey Map: [Product / Service] **Persona:** [Name — e.g. "Sarah, the overwhelmed HR manager"] **Journey scope:** [Full end-to-end / Onboarding / Purchase / Renewal] **Current or future stat
- Required Inputs
- Output Structure
- Persona Summary
- Journey Overview
- Stage 1: Awareness
- Stage 2: Consideration
- Stage 3: Decision
- Stage 4: Onboarding
- Stage 5: Adoption
- Stage 6: Advocacy
- Emotion Curve
- Prioritised Opportunities
- What We Don't Know (Research Gaps)
- Deeper Materials
What does the customer-journey-map skill do?
Build a customer journey map for a product, service, or experience. Use when asked to map a customer journey, create a user journey, document touchpoints and pain points, or design an experience map. Produces a complete journey map with stages, touchpoints, emotions, pain points, and prioritised opportunities.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill customer-journey-map --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.