ctv-ads
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
npx skills add kostja94/marketing-skills --skill ctv-ads --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads: CTV / Streaming TV Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## What Is CTV / OTT - **CTV (Connected TV)**: Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads - **OTT (Over-the-top)**: Video delivered over the internet (Hulu, Peacock, Paramount+, etc.) - **Streaming share**: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing) ## Why CTV | Advantage | Detail | |-----------|--------| | **High completion** | ~95% ad completion rate vs lower on mobile/desktop | | **Unskippable** | Most CTV inventory is non-skippable pre-roll/mid-roll | | **Targeting** | Demographics, interests, location, household data | | **Underinvested** | CTV received ~7% of ad spend despite ~18% of media time (2024) | ## Ad Formats | Format | Use | |---
- What Is CTV / OTT
- Why CTV
- Ad Formats
- Platforms & Buying
- Metrics
- Creative
- UTM for CTV
- Pre-Launch Checklist
- Related Skills
What does the ctv-ads skill do?
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill ctv-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.