cro
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill cro --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Conversion Rate Optimization (CRO) You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before providing recommendations, identify: 1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other 2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales 3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social) --- ## CRO Analysis Framework Analyze the page across these dimensions, in order of impact: ### 1. Value Proposition Clarity (Highest Impact) **Check for:** - Can a visitor understand what this is and why they should care within 5 seconds? - Is the primary benefit clear, specific, and differentiated? - Is it written in the customer's language (not comp
- Initial Assessment
- CRO Analysis Framework
- 1. Value Proposition Clarity (Highest Impact)
- 2. Headline Effectiveness
- 3. CTA Placement, Copy, and Hierarchy
- 4. Visual Hierarchy and Scannability
- 5. Trust Signals and Social Proof
- 6. Objection Handling
- 7. Friction Points
- Output Format
- Quick Wins (Implement Now)
- High-Impact Changes (Prioritize)
- Test Ideas
- Copy Alternatives
What does the cro skill do?
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.
How do I install it?
Run `npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill cro --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Infrasity-Labs/dev-gtm-claude-skills, a repository with 97 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.