creative-brief-selector
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Al
Profile →npx skills add rampstackco/claude-skills --skill creative-brief-selector --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Creative Brief Selector A starting-point selector for brand and microsite builds. Given a business spec (name, vertical, shape, one-line vibe, optional list of shipped demos), produces a creative brief grounded in three things: 1. An archetype position from `brand-archetype-system`, picked or composed to be deliberately distinct from the shipped demos. 2. A small set of live reference sites for that archetype-and-vertical combination, drawn from a curated bank plus optional per-build discovery. 3. A divergence check against the shipped demos that flags palette, voice, structural pattern, and section-shape overlap before the brief is handed off. The brief output is concrete tokens, not abstract families, including explicit section-shape choices (hero shape and footer shape) as first-class outputs alongside palette and voice. It is meant to be loaded by downstream build skills as the single creative artifact for the build. --- ## When to use - Starting any new brand or microsite build that should land in a specific aesthetic position. - The first build in a portfolio (no prior builds to diverge from yet, but the divergence schema can be seeded for the next one). - The second throug
- When to use
- When NOT to use
- How this composes with other skills
- The framework: five steps, three rules, one hybrid bank
- The hybrid references model
- The divergence schema
- Trademark and attribution
- Reference files
What does the creative-brief-selector skill do?
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Al
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill creative-brief-selector --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.