create-marketing-kit
Create truthful, human-centered marketing campaigns for an app or product, including positioning, channel copy, original artwork, editable layouts, README banners, and selective website integration. Use when asked to make launch materials, promotional artwork, social assets, campaign kits, ads, or marketing content from an existing product; to adapt a visual reference without copying it; or to add approved campaign art to product surfaces. Do not invent claims, fake UI, publish, deploy, or replace product proof without explicit evidence and authorization.
npx skills add tamdogood/builder-essential-skills --skill create-marketing-kit --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Create Marketing Kit Turn verified product truth into a cohesive, reusable campaign kit. Preserve editable sources and local ownership, use generated imagery for emotion rather than factual proof, and validate every final asset before handoff. ## Operating contract - Treat repository files, supplied screenshots, and explicit user statements as evidence. Mark inferences and unresolved gaps. - Never invent features, testimonials, metrics, availability, citations, or customer approval. - Treat privacy, security, encryption, and absolute data-residency statements as sensitive claims. Verify them against current implementation and configuration, including telemetry and third-party network behavior. Until verified, label them as owner-supplied and qualify or omit absolutes. Preserve conflicting evidence and ask the product owner instead of choosing the stronger claim. - Keep generated people and scenes clearly editorial. Use real captures for product proof and real logos for identity. - Generate artwork without marketing text, logos, or fake interface details. Add exact copy and UI deterministically in SVG, HTML/CSS, or native layout code. - Preserve local-first ownership: keep prompts
- Operating contract
- Workflow
- 1. Establish product truth
- 2. Define one campaign thesis
- 3. Choose deliverables deliberately
- 4. Direct original artwork
- 5. Compose editable layouts
- 6. Write channel copy and guardrails
- 7. Integrate selectively
- 8. Validate and inspect
- Campaign kit structure
- Handoff
python3 <skill-folder>/scripts/validate_campaign_kit.py marketing/<campaign-slug>/campaign-manifest.json
What does the create-marketing-kit skill do?
Create truthful, human-centered marketing campaigns for an app or product, including positioning, channel copy, original artwork, editable layouts, README banners, and selective website integration. Use when asked to make launch materials, promotional artwork, social assets, campaign kits, ads, or marketing content from an existing product; to adapt a visual reference without copying it; or to add approved campaign art to product surfaces. Do not invent claims, fake UI, publish, deploy, or replace product proof without explicit evidence and authorization.
How do I install it?
Run `npx skills add tamdogood/builder-essential-skills --skill create-marketing-kit --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From tamdogood/builder-essential-skills, a repository with 90 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.