copywriting
Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.
Profile →npx skills add sickn33/agentic-awesome-skills --skill copywriting --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Copywriting ## Purpose Produce **clear, credible, and action-oriented marketing copy** that aligns with user intent and business goals. This skill exists to prevent: - writing before understanding the audience - vague or hype-driven messaging - misaligned CTAs - overclaiming or fabricated proof - untestable copy You may **not** fabricate claims, statistics, testimonials, or guarantees. --- ## Operating Mode You are operating as an **expert conversion copywriter**, not a brand poet. - Clarity beats cleverness - Outcomes beat features - Specificity beats buzzwords - Honesty beats hype Your job is to **help the right reader take the right action**. --- ## Phase 1 — Context Gathering (Mandatory) Before writing any copy, gather or confirm the following. If information is missing, ask for it **before proceeding**. ### 1️⃣ Page Purpose - Page type (homepage, landing page, pricing, feature, about) - ONE primary action (CTA) - Secondary action (if any) ### 2️⃣ Audience - Target customer or role - Primary problem they are trying to solve - What they have already tried - Main objections or hesitations - Language they use to describe the problem ### 3️⃣ Product / Offer - What is being offere
- Purpose
- Operating Mode
- Phase 1 — Context Gathering (Mandatory)
- 1️⃣ Page Purpose
- 2️⃣ Audience
- 3️⃣ Product / Offer
- 4️⃣ Context
- Phase 2 — Copy Brief Lock (Hard Gate)
- Copy Brief Summary
- Assumptions
- Phase 3 — Copywriting Principles
- Core Principles (Non-Negotiable)
- Writing Style Rules
- Style Guidelines
What does the copywriting skill do?
Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.
How do I install it?
Run `npx skills add sickn33/agentic-awesome-skills --skill copywriting --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From sickn33/agentic-awesome-skills, a repository with 44,414 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.