copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
npx skills add kostja94/marketing-skills --skill copywriting --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Content: Copywriting Guides **short-form marketing copy**—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For **article body content** (blog posts, guides, long-form), see **article-content**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice). Identify: 1. **Context**: Ad, landing page, email, CTA, or general 2. **Goal**: Awareness, consideration, conversion, retention 3. **Audience**: ICP, stage, pain points ## Copywriting Frameworks | Framework | Structure | Best For | |-----------|-----------|----------| | **PAS** | Problem → Agitation → Solution | Direct-response; sales pages; landing pages | | **AIDA** | Attention → Interest → Desire → Action | Story-driven; ads; emails; editorials | | **BAB** | Before (problem) → After (out
- Initial Assessment
- Copywriting Frameworks
- PAS (Problem, Agitation, Solution)
- AIDA (Attention, Interest, Desire, Action)
- BAB (Before, After, Bridge)
- Headline Formulas
- Copy by Context
- Ad copy vs Landing page copy
- CTA Copy Best Practices
- Output Format
- Related Skills
What does the copywriting skill do?
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill copywriting --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.