copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails.
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill copywriting --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. ## Before Writing **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Page Purpose - What type of page? (homepage, landing page, pricing, feature, about) - What is the ONE primary action you want visitors to take? ### 2. Audience - Who is the ideal customer? - What problem are they trying to solve? - What objections or hesitations do they have? - What language do they use to describe their problem? ### 3. Product/Offer - What are you selling or offering? - What makes it different from alternatives? - What's the key transformation or outcome? - Any proof points (numbers, testimonials, case studies)? ### 4. Context - Where is traffic coming from? (ads, organic, email) - What do visitors already know before arriving? --- ## Copywriting
- Before Writing
- 1. Page Purpose
- 2. Audience
- 3. Product/Offer
- 4. Context
- Copywriting Principles
- Clarity Over Cleverness
- Benefits Over Features
- Specificity Over Vagueness
- Customer Language Over Company Language
- One Idea Per Section
- Writing Style Rules
- Core Principles
- Quick Quality Check
What does the copywriting skill do?
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails.
How do I install it?
Run `npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill copywriting --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Infrasity-Labs/dev-gtm-claude-skills, a repository with 97 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.