conversion-rate-optimization
Audit a landing page or funnel step and produce a prioritised CRO test plan. Use when asked to improve conversion rate, audit a landing/signup/checkout page, reduce funnel drop-off, or plan A/B tests for a page. Produces a CRO plan — a heuristic conversion audit, the diagnosed friction, prioritised test hypotheses (ICE), test designs with sample-size math, and the measurement guardrails.
npx skills add mohitagw15856/pm-claude-skills --skill conversion-rate-optimization --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Conversion Rate Optimization Skill CRO is not "make the button green" — it's systematically removing the friction and doubt between a visitor and the action. This skill audits a page against conversion heuristics, diagnoses the biggest blockers, and turns them into prioritised, properly-powered tests — so you change conversion on purpose, with evidence, not by redesign-by-opinion. ## Required Inputs Ask for these only if they aren't already provided: - **The page/step & its one goal** — the single action it should drive (signup, purchase, demo). - **Current performance** — conversion rate and traffic volume (volume decides whether A/B testing is even viable). - **The audience & their intent** — where they come from and how warm they are. - **Known data** — analytics, session recordings, or survey signals on where people drop or hesitate. ## Output Format ### CRO Plan: [page/step] **1. Conversion audit** — score the page against the core heuristics, each with the specific issue found: - **Clarity** — is the value proposition and next action instantly obvious? - **Relevance** — does it match the source/ad/intent that brought them? - **Motivation** — are benefits and proof (social p
- Required Inputs
- Output Format
- CRO Plan: [page/step]
- Quality Checks
- Anti-Patterns
- Based On
What does the conversion-rate-optimization skill do?
Audit a landing page or funnel step and produce a prioritised CRO test plan. Use when asked to improve conversion rate, audit a landing/signup/checkout page, reduce funnel drop-off, or plan A/B tests for a page. Produces a CRO plan — a heuristic conversion audit, the diagnosed friction, prioritised test hypotheses (ICE), test designs with sample-size math, and the measurement guardrails.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill conversion-rate-optimization --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.