conversion-optimization
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
npx skills add kostja94/marketing-skills --skill conversion --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategies: Conversion Optimization Guides conversion rate optimization (CRO): increasing the percentage of visitors who complete desired actions. Higher conversion rates mean increased revenue, reduced CAC, and better ROI. Use this skill when optimizing funnels, running experiments, or reducing friction on high-traffic pages. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 4 (Audience), 5 (Website), 6 (Keywords). Identify: 1. **Funnel stage**: Awareness, consideration, decision, post-purchase 2. **Conversion goal**: Signup, purchase, download, demo request 3. **Traffic**: Volume; mobile vs desktop split 4. **Current conversion rate**: Baseline for improvement ## CRO Process | Step | Action | |------|--------| | **1. Research** | Map funnel; identify high-traffic, low-conversion pages | | **2. Hypothesize** | Form testable hypothesis (if X, then Y because
- Initial Assessment
- CRO Process
- PIE Prioritization Framework
- A/B Testing Best Practices
- Key Testing Areas
- Commercialization Infrastructure
- Foundational Requirements
- Output Format
- Related Skills
What does the conversion-optimization skill do?
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill conversion --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.