content-writer
Use when the user asks to "write SEO content", "draft a blog post / landing page", "update outdated content", or "fix traffic/ranking decay"; two modes — new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for publish-gate scoring — use content-quality-auditor. SEO文章写作/内容更新/排名恢复
npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-writer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Content Writer Writes and updates SEO/GEO content across two modes: **new** drafts net-new pages against a target keyword and search intent; **refresh** diagnoses decay on an existing page, prioritizes the update, and produces a republish plan. Both modes apply the same CORE-EEAT constraints so a draft and a refresh clear the same quality bar before the auditor gate. **This skill does NOT compute the CORE-EEAT score or run vetoes** — that is the publish-gate role of [content-quality-auditor](../../tune/content-quality-auditor/SKILL.md). This skill works the writing/updating lever and hands off. It also does not score AI-citation/GEO readiness in isolation ([geo-content-optimizer](../geo-content-optimizer/SKILL.md)) or produce meta tags/schema as standalone artifacts ([serp-markup-builder](../serp-markup-builder/SKILL.md)). ## Mode Selector | Mode | Trigger | Output | |------|---------|--------| | `new` | "write / draft SEO content", net-new page against a keyword, no existing URL | Ready-to-use draft (title, meta, H1/H2 structure, snippet block, links) | | `refresh` | "update outdated content", "fix decay", "refresh for [year]", an existing URL that lost traffic/rankings | Decay
- Mode Selector
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Mode: new — nine steps
- Mode: refresh — nine steps
- Decision Gates
- Reference Materials
- Save Results
- Next Best Skill
What does the content-writer skill do?
Use when the user asks to "write SEO content", "draft a blog post / landing page", "update outdated content", or "fix traffic/ranking decay"; two modes — new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for publish-gate scoring — use content-quality-auditor. SEO文章写作/内容更新/排名恢复
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-writer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.