content-strategy
Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.
Profile →npx skills add sickn33/agentic-awesome-skills --skill content-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. ## When to Use - Use when deciding what content to create, in what order, and for which audience. - Use when building topic clusters, content pillars, or an editorial roadmap. - Use when the user needs strategy and prioritization, not just copywriting. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Business Context - What does the company do? - Who is the ideal customer? - What's the primary goal for content? (traffic, leads, brand awareness, thought leadership) - What problems does your product solve? ### 2. Customer Research - What questions do customers ask before buying? - What objections come up in sales calls? - What topics appear repeatedly in support tickets? - What language do customers u
- When to Use
- Before Planning
- 1. Business Context
- 2. Customer Research
- 3. Current State
- 4. Competitive Landscape
- Searchable vs Shareable
- When Writing Searchable Content
- When Writing Shareable Content
- Content Types
- Searchable Content Types
- Shareable Content Types
- Content Pillars and Topic Clusters
- How to Identify Pillars
What does the content-strategy skill do?
Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program.
How do I install it?
Run `npx skills add sickn33/agentic-awesome-skills --skill content-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From sickn33/agentic-awesome-skills, a repository with 44,414 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.