content-strategy
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers wh
Profile →npx skills add rampstackco/claude-skills --skill content-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Content Strategy Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces. This skill is the strategic layer. Tactical execution sits in `content-and-copy`, `landing-page-copy`, and `email-sequences`. SEO-driven content planning sits in `seo-keyword`. This skill stitches those together into a coherent program. --- ## When to use - Planning a new content program or relaunching an existing one - Defining editorial positioning and content pillars - Building an editorial calendar - Structuring topic clusters and content hubs - Establishing content governance (review, approval, lifecycle) - Aligning content with broader brand and revenue goals ## When NOT to use - Writing specific content pieces (use `content-and-copy`) - Writing landing pages or sales copy (use `landing-page-copy`) - Writing email sequences (use `email-sequences`) - Pure keyword research (use `seo-keyword`, then return here for strategic planning) - Auditing existing content for keep/update/delete decisions (use `seo-content-audit`) --- ## Required inputs - Brand positioning and audience (from `brand-discovery` or `c
- When to use
- When NOT to use
- Required inputs
- The framework: 5 layers
- 1. Editorial positioning
- 2. Content pillars
- 3. Content formats and types
- 4. Editorial calendar
- 5. Governance and lifecycle
- Workflow
- Failure patterns
- Output format
- Reference files
What does the content-strategy skill do?
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers wh
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill content-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.