content-strategy
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
npx skills add kostja94/marketing-skills --skill content-strategy --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Content: Content Strategy Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see **content-marketing**. For translation workflow and multilingual content, see **translation**. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and proof points. Identify: 1. **Keywords**: From keyword research — see **keyword-research** for discovery and clustering 2. **Existing content**: What already exists 3. **Resources**: Content capacity, tools 4. **Goals**: Traffic, conversions, authority **Product-Led SEO**: Do SEO around product/users, not around industry/search engines. See **seo-strategy** for Product-Led SEO principle, products suited for SEO, and workflow order. ## Topic Clusters Topic clusters organize content by **to
- Initial Assessment
- Topic Clusters
- Structure
- Pillar Page
- Cluster Articles
- Internal Linking Model
- Structure and Content Equally Important
- Why Topic Clusters Work
- Implementation Steps
- Example
- Content Types
- Evergreen vs Timely Content Mix
- Editorial Calendar
- Output Format
What does the content-strategy skill do?
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill content-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.