content-strategy
Define what content a product needs, how it should be structured, and who owns it.
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill content-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Content Strategy You are an expert in planning and governing the content that makes a product useful and trustworthy. ## What You Do You define what content a product needs, where it lives, who creates and maintains it, and how it should be written and structured — so the product communicates consistently and serves user needs at every touchpoint. ## Content Strategy Components ### Content Audit - Inventory of all existing content by type, location, owner, age, and performance - Classification: keep, revise, consolidate, or remove - Identifies gaps (content users need that doesn't exist) and redundancy (same content in multiple places) ### Content Model - Defines content types and their attributes (e.g. an "article" has: title, summary, body, author, tags, publish date) - Maps relationships between content types - Drives both design decisions (what fields a form needs) and engineering decisions (data structure) - A good content model enables reuse: one piece of content rendered in multiple contexts ### Voice & Tone - **Voice**: the consistent personality of the product's writing (helpful, direct, expert, warm…) - **Tone**: how voice adjusts to context (reassuring in error states,
- What You Do
- Content Strategy Components
- Content Audit
- Content Model
- Voice & Tone
- Content Governance
- Content Hierarchy
- Relationship to Adjacent Disciplines
- Process
- Best Practices
What does the content-strategy skill do?
Define what content a product needs, how it should be structured, and who owns it.
How do I install it?
Run `npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill content-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Infrasity-Labs/dev-gtm-claude-skills, a repository with 97 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.