content-optimization
When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure." For keywords, use keyword-research.
npx skills add kostja94/marketing-skills --skill content-optimization --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Content: Content Optimization Guides on-page content optimization: word count, heading keywords, keyword density vs stuffing, multimedia, tables, and lists. Complements **heading-structure** (structure) and **content-strategy** (planning). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Word count**: For articles, see **article-content** (word count by type). This skill covers generic content length strategy. - **H2 keywords**: Placement, quantity, variation - **Keyword density vs stuffing**: Natural use; avoid manipulation - **Multimedia**: Images, tables, lists, video for structure and Featured Snippets. See **featured-snippet** for snippet-specific optimization; **video-optimization** for video SEO. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for target keywords and content type. Identify: 1. **Content type**: Article, guide, listicle, pillar, news 2. **Target keyword**: Primary and s
- Scope
- Initial Assessment
- Word Count
- Reference Ranges by Content Type
- Strategy
- H2 Heading Keywords
- Placement
- Quantity
- Best Practices
- Keyword Density vs Keyword Stuffing
- Definitions
- Current Guidance
- How to Avoid Stuffing
- Multimedia: Images, Tables, Lists
What does the content-optimization skill do?
When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure." For keywords, use keyword-research.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill content-optimization --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.