content-distribution

What it does

Guides the agent to manage content distribution across owned, earned, and paid channels with emphasis on channel-fit decisions, cadence, and audience alignment. It frames distribution as a discipline that complements content production and repurposing, and warns against simple publish-and-pray or mass-blast approaches. The skill outlines channel taxonomy, audience-channel matching, content-channel matching, and cadence patterns to optimize reach and engagement.

How it works

The skill instructs aligning content with appropriate channels based on audience consumption and content format. It details: selecting owned, earned, and paid channels; evaluating channel fit for each piece; calibrating cadence per channel; balancing owned-earned-paid elements; and using syndication and amplification strategically rather than indiscriminate posting. It uses a process-oriented description: audit audience, map channels, match content to formats, decide cadence, and plan channel-specific distribution.

When to use it

Use when building a distribution discipline for a content program, auditing why reach is low despite publication, calibrating the owned-earned-paid balance, and designing channel-fit decisions for multi-format programs.

What it can touch

Notes reference to channel-taxonomy, audience-channel matching, content-channel matching, and distribution cadence for planning and execution. It specifies owned, earned, and paid channels and provides patterns for cadence without prescribing specific tool steps beyond high-level channel strategies.

Caveats

Explicit risks include over-reliance on spam-everywhere, and the need to calibrate cadence and channel-fit to avoid disengagement. Limitations emphasize that paid acquisition is scoped to content amplification and that AI-search optimization sits in other skills. No outcome guarantees are stated beyond channel-fit guidance.