competitor-research
When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
npx skills add kostja94/marketing-skills --skill competitor-research --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Content: Competitor Research Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Research Types | Type | Purpose | Output | |------|---------|--------| | **Keyword/topic** | Topics competitors rank for; gaps | Keyword opportunities; content ideas | | **Content** | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps | | **Backlink** | Link profile; sites linking to competitors | Link gap; outreach targets | | **Pricing** | Competitor pricing, positioning | Pricing context; differentiation | | **SEO metrics** | Organic traffic, rankings vs competitors | Benchmark; opportunity areas | ## Competitor Keyword / Topic Analysis | Method | Practice | |--------|----------| | **Reverse engineering** | Analyze competitor titles, H1, URL; identify topics they rank for | | **SERP overlap** | Keywords with overlappi
- Research Types
- Competitor Keyword / Topic Analysis
- Competitor Content Analysis
- Competitor Article Fetch Workflow (for Article Analysis)
- Competitor Backlink Analysis
- Competitor Pricing
- Data Sources
- Report Workflow
- Output Format
- Report Structure Reference
- Related Skills
What does the competitor-research skill do?
When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill competitor-research --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.