competitor-audit
Analyze competitor's ad strategy by researching their Facebook Ad Library presence, TikTok Top Ads, identifying longest-running ads (likely winners), and extracting angles, hooks, and frameworks. Use when entering a new market, researching what's working, or building competitive intelligence.
npx skills add majiayu000/claude-skill-registry --skill competitor-audit --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Competitor Audit Analyze competitor advertising strategy for competitive intelligence using systematic research across platforms. ## Core Philosophy "Do not reinvent the wheel. You need to always build off inspiration." The goal is not to copy, but to understand what's working and why, then apply those principles to your own offer. ## Process ### Step 1: Identify Competitors Using brand info and keywords, categorize competitors: **Direct Competitors** - Same product category - Competing for identical customers - Similar price points **Indirect Competitors** - Same avatar, different product - Solving adjacent problems - Alternative solutions to same desire **Market Leaders to Study** - Big brands in e-com regardless of industry - Innovation leaders setting trends - Keep finger on pulse of what's working at scale **Search Methods** 1. Google search with relevant keywords - see who's running ads 2. TikTok search - powerful search engine with user data 3. Facebook Ad Library search by keyword and brand 4. VidTao for YouTube ads ### Step 2: Facebook Ad Library Deep Dive **Initial Research** 1. Navigate to facebook.com/ads/library 2. Search brand name or relevant keywords 3. Set filter
- Core Philosophy
- Process
- Step 1: Identify Competitors
- Step 2: Facebook Ad Library Deep Dive
- Step 3: TikTok Top Ads Research
- Step 4: Categorize Ads by Components
- Step 5: Extract Components
- Step 6: Output Intelligence Report
- Research Tips
- The 80/20 Rule
What does the competitor-audit skill do?
Analyze competitor's ad strategy by researching their Facebook Ad Library presence, TikTok Top Ads, identifying longest-running ads (likely winners), and extracting angles, hooks, and frameworks. Use when entering a new market, researching what's working, or building competitive intelligence.
How do I install it?
Run `npx skills add majiayu000/claude-skill-registry --skill competitor-audit --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From majiayu000/claude-skill-registry, a repository with 534 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.