competitor-analysis
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
Profile →npx skills add phuryn/pm-skills --skill competitor-analysis --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Competitor Analysis ## Purpose Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation. ## Instructions You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping. ### Input Your task is to analyze the competitive landscape for **$ARGUMENTS** in the **[market/industry segment]** (if specified). Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view. ### Analysis Steps (Think Step by Step) 1. **Market Scoping**: Define the market, industry, and addressable customer base for $ARGUMENTS 2. **Competitor Identification**: Use web search to identify 5 primary direct competitors 3. **Competitive Intelligence**: Research each competitor's positioning, feature
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
- Output Structure
- Best Practices
- Further Reading
What does the competitor-analysis skill do?
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill competitor-analysis --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.