competitive-battlecard
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Profile →npx skills add phuryn/pm-skills --skill competitive-battlecard --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
## Competitive Battlecard Create a concise, sales-ready battlecard for use against a specific competitor. ### Context You are creating a competitive battlecard for **$ARGUMENTS**. Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first. ### Instructions 1. **Research the competitor** (use web search): - Current product offerings and features - Pricing tiers and model - Target market and positioning - Recent product launches or changes - Known strengths and weaknesses - Customer reviews and sentiment (G2, Capterra, Reddit) 2. **Create the battlecard** with these sections: ### Company Overview - Founded, HQ, funding/revenue (if public) - Target market and ICP - Positioning in one sentence ### Quick Comparison | Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ... | | Support | ... | ... | ... | ### Where We Win - [Advantage 1]: [Proof point or customer quote] - [Advantage 2]: [Specific capability they lack] -
- Competitive Battlecard
- Context
- Instructions
- Further Reading
What does the competitive-battlecard skill do?
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
How do I install it?
Run `npx skills add phuryn/pm-skills --skill competitive-battlecard --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.