competitive-analysis
Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.
npx skills add majiayu000/claude-skill-registry --skill competitive-analysis-refoundai-lenny-skills-2 --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Competitive Analysis Help the user understand competitive dynamics using frameworks from 49 product leaders who have navigated competition at companies from startups to Netflix and Google. ## How to Help When the user asks for help with competitive analysis: 1. **Expand the competitive set** - Identify not just direct competitors but the status quo and workarounds 2. **Understand the true threat** - Determine if the competition is features, distribution, or fundamental business model 3. **Find asymmetries** - Help them identify unique advantages competitors cannot easily copy 4. **Design the right response** - Balance competitive awareness with customer obsession ## Core Principles ### Compete against the status quo April Dunford: "Most folks will discount the status quo, but they shouldn't because in B2B we lose about 40% of our deals to 'no decision,' which actually means we lost to the spreadsheet, we lost to pen and paper." Position specifically against current workarounds, not just competitors. ### Define competitive alternatives first April Dunford: "The first step in a good positioning exercise is to really understand, what do we have to position against? What do I have to
- How to Help
- Core Principles
- Compete against the status quo
- Define competitive alternatives first
- Understand industry economics deeply
- Ground everything in external reality
- Include the analog alternative
- Competition includes workarounds
- Don't blindly copy competitors
- Beware competitive myopia
- Questions to Help Users
- Common Mistakes to Flag
- Deep Dive
- Related Skills
What does the competitive-analysis skill do?
Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.
How do I install it?
Run `npx skills add majiayu000/claude-skill-registry --skill competitive-analysis-refoundai-lenny-skills-2 --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From majiayu000/claude-skill-registry, a repository with 534 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.