competitive-analysis
Produce a Competitive Analysis Pack (competitive alternatives map, competitor landscape, differentiation & positioning hypotheses, battlecards, monitoring plan). Use for competitor research, competitive landscape, win/loss analysis, and positioning vs alternatives.
npx skills add majiayu000/claude-skill-registry --skill competitive-analysis-liqiongyu-lenny-skills-plus --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Competitive Analysis ## Scope **Covers** - Mapping **competitive alternatives** (status quo, workarounds, analog/non-consumption, direct + indirect competitors) - Building a competitor landscape grounded in **customer decision criteria** - Turning analysis into **actionable artifacts**: positioning hypotheses, win themes, battlecards, and a monitoring plan **When to use** - “Do a competitive analysis / competitor landscape for our product.” - “Why are we losing deals to <competitor>?” - “What are the real alternatives if we didn’t exist?” - “Help us differentiate and position vs competitors.” - “Create sales battlecards and win/loss takeaways.” **When NOT to use** - You need market sizing / TAM/SAM/SOM as the primary output (different workflow) - You don’t know the target customer, core use case, or the decision this analysis should support - You only need a quick list of competitors (no synthesis, no artifacts) - You’re seeking confidential or non-public competitor information (do not attempt) ## Inputs **Minimum required** - Product + target customer segment + core use case (what job is being done) - The decision to support (e.g., positioning, sales enablement, roadmap bets, pr
- Scope
- Inputs
- Outputs (deliverables)
- Workflow (8 steps)
- 1) Intake + decision framing
- 2) Map competitive alternatives (not just logos)
- 3) Select the focus set + collect evidence (time-boxed)
- 4) Build the comparison from the customer’s perspective
- 5) Derive differentiation + positioning hypotheses
- 6) Translate into win themes + battlecards
- 7) Recommend actions (product, messaging, GTM)
- 8) Monitoring + quality gate + finalize
- Quality gate (required)
- Examples
What does the competitive-analysis skill do?
Produce a Competitive Analysis Pack (competitive alternatives map, competitor landscape, differentiation & positioning hypotheses, battlecards, monitoring plan). Use for competitor research, competitive landscape, win/loss analysis, and positioning vs alternatives.
How do I install it?
Run `npx skills add majiayu000/claude-skill-registry --skill competitive-analysis-liqiongyu-lenny-skills-plus --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From majiayu000/claude-skill-registry, a repository with 534 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.